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Artisan CEO Jaspar Carmichael-Jack defended the selling and promoting promoting advertising marketing campaign’s messaging in an interview with SFGate. “They’re significantly dystopian, nonetheless so is AI,” he advisable the outlet in a textual content material materials supplies message. “The easiest way whereby through which the world works is altering.” In a single completely completely different message he wrote, “We wished one problem which is able to draw eyes—you don’t draw eyes with boring messaging.”
So what does Artisan actually do? Its predominant product is an AI “product product sales agent” known as Ava that supposedly automates the work of discovering and messaging potential patrons. The company claims it actually works with “no human enter” and costs 96% decrease than hiring a human for the same place. Although, given the current state of AI experience, it’s prudent to be skeptical of these claims.
Artisan moreover has plans to broaden its AI models earlier product product sales into areas like promoting, recruitment, finance, and design. Its product product sales agent appears to be its solely present product thus far.
All through the meantime, the billboards preserve seen all by the use of San Francisco, quietly fueling existential dread in a metropolis that has already seen a considerable quantity of stress offered that pandemic. Just a few of the billboards perform additional messages, like “Lease Artisans, not folks,” and one which performs on angst over distant work: “Artisan’s Zoom cameras will not ever ‘not be working’ in the interim.”